Giving my
university
a new face

Client
Università degli Studi della Campania "Luigi Vanvitelli"

Featured on
· Metropolitana di Napoli
· Unomattina (Rai1)
· TgR Campania (Rai3)

My Role
Illustrator and Motion Graphic Designer

Year
2016-2017

The spots were designed following the contemporary Motion Graphics standards: their visuals are simple and catchy, thought to be understood by a huge audience without any problem. Their narration is fast but not pressing, it’s synthetic but effective.

Each of them were projected to be widely broadcasted: from television to metros, to social-medias and even more.

Students
always come
first

Besides having the job to show the world the newly renovated identity of the University, the spot intended to publicize the admission tests for the Architecture Department, was a game-changer.It featured for the first time a person as its main character. The reason behind this choice is that the video revolves about anything but the students-to-be.

This visual choice also became a standard for the institution: from that point on, more and more students started to be featured in the University communication.

Simple,
eye-catching and
with a story

One of the spots had the aim to inform people that the Seconda Università degli Studi di Napoli was about to change its identity. In fact, thanks to its ability to be “more connected,” “more reachable,” and “even more attentive” towards its students, the institution felt like it wasn’t anymore the “Second” to anybody.

I also animated the spot for integrated mobility service, “SoonToSun.” It had the aim to inform people that the new totally-free system included carpooling, free parking spots and shuttles to from some major train stations to almost all of the University hubs.